Pretend for a second you are a college coach.
You are getting crushed with emails from student-athletes who want to play for your program.
When you as a college coach open an email from a student-athlete, you want to determine if he/she meets the academic and athletic requirements your program and college are looking for. You need to check those first two boxes before you can dig in and get to know the student-athlete further. Video has become the most common way for a college coach to get his/her first evaluation of a student-athlete. It allows the coach to check that initial box.
Video is paramount when it comes to attacking the college recruiting process. Get this: college coaches are twice as likely to respond to your message if you have video on your SportsRecruits profile.
With video on your SportsRecruits profile, a college coach can evaluate you from the comfort of his/her own office, the couch, a hotel while they are on the road recruiting, etc. Live recruiting events are great, but college coaches cannot be everywhere. They do not have the budgets or the staff to be at every event.
Based on feedback from college coaches, we recommend student-athletes have an up-to-date highlight reel and at least one full/unedited game or match on their SportsRecruits profile. The highlight reel gives the college coach a quick look at the best skills a student-athlete possesses and the full game/match allows the coach to pick up on other important aspects of the student-athlete's game without any fancy editing.
Remember, it is a long process for college coaches. Give them the resources they need to easily move you from each stage of their process.