Pretend for a second you are a college coach.
You are getting crushed with emails from kids who want to play for your program.
When you as a college coach open an email from a student-athlete, you want to figure out if the athlete can play at your school and if the athlete can get into your school. That is it. The coach at that point does not care about community service or the musical you were in. They need to check those first two boxes before they can dig in and get to know you as an athlete.
Video is huge when it comes to attacking the college recruiting process. Get this: college coaches are twice as likely to respond to your message if you have video on your athlete profile.
With video on your athlete profile, a college coach can evaluate you from their office, the couch, a hotel while they are on the road recruiting, etc. Live recruiting events are great, but college coaches cannot be everywhere. They do not have the budgets or the staff to be at every event.
We like to see athletes have a highlight reel and at least one full / unedited game or match on their athlete profile. The highlight reel gives the college coach a quick look at the athlete's game and the full game / match lets the coach see the athlete without any fancy editing.
Remember, it is a long process for college coaches. Give them the resources they need to easily move you from each stage of their process.